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- 11 February 2016, 08:00 in Customer Experience

How Brands can Engage with Centennials

Brands that aren’t already engaging with the newest generation of consumer are missing a huge marketing opportunity.

Also known as Generation Z, centennials are aged between 13-18 and already make up nearly a quarter of the population. This generation is growing up fast and they are already active consumers with their own unique demands providing a new set of challengers for today’s marketers.

Centennials are set to be one of the most...

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