The latest research by GI Insight shows that gaining customer insight through loyalty schemes is a powerful way of building stronger buyer relationships and that the vast majority of consumers see real value in these programmes. The survey of more than 1,000 UK consumers reveals that 76% do not want to hand over their data to a business unless it has a ‘proper loyalty scheme’.
A lot can change in just one month in the digital space - make that 12 months and you’ve got some serious catching up to do if you’re not prepared to adapt.
There’s no doubt that customers today have much more control over the buying process than marketers do. Thanks to the proliferation of available channels, customers have more choices than ever when it comes to how they want to get information. And as the number of channels continues to rise, the need to embrace multichannel marketing will become not only a good idea, but a critical one.