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- 10 February 2016, 08:00 in TV

Time to get Disruptive! Programmatic Advertising in TV

Sixty years since the first TV advert was broadcast for Gibbs SR toothpaste, the medium has become a part of Britain’s zeitgeist. From Guinness’ award-winning sports campaigns, to the romantic Milk Tray Man, and the annual return of the Coca-Cola truck, television advertising thrives on tapping into contemporary culture.

While our appetite for quality TV ad content is still huge, the way brands approach the consumer has changed radically since the...

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