- 11 February 2016, 08:00 in Customer Experience
Brands that aren’t already engaging with the newest generation of consumer are missing a huge marketing opportunity.
Also known as Generation Z, centennials are aged between 13-18 and already make up nearly a quarter of the population. This generation is growing up fast and they are already active consumers with their own unique demands providing a new set of challengers for today’s marketers.
Centennials are set to be one of the most...